ByJGK resonates with like-minded women who appreciate & love quality and the beauty of minimalism. We create timeless, classic pieces that stand the test of time.
We define modern luxury.
ByJGK is a multi-disciplinary brand at the intersection of fashion, utility, and design. Established in 2020, the Bulgarian-born & Berlin-inspired label is based in both Sofia and Berlin. ByJGK operates as an in-house design collective built on three pillars:
timeless, classic, and luxury.
ByJGK is the passionate production of Jacqueline Gotcheva-Keil.
This is her story.
EVERYTHING IS ARCHITECTURE
With her formative educational years based in Berlin, Jacqueline studied both architecture and design and has sought to reflect the world around her through her work — passionate about all aspects of architecture, culture, design, art and fashion.
FORMATIVE CAREER YEARS
After graduating as an architect and designer in Berlin, Jacqueline’s experience spanned first from architecture firms, to her roles at Conde Nast. Subsequently she moved to interior design, marketing, and editor in chief at design magazines. Jacqueline then transitioned to VP of design or marketing roles at different furniture, fashion, home design, and media companies.
THESE YEARS: immersed in fashion, design, and architecture, ignited her inner passion for developing a fashion house.
IMPRINT
Photography: nanionaniov_sturshel
Webshop development: Zahari Dimitrov
© 2024. byJGK. All rights reserved.